Paws for Rivers

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What are invasive species of Fish

Quite simply put, they are fish that have been introduced illegally or through the aquarium trade and through aquaculture with good intentions, but are causing adverse harm to the ecology and have negative socio-economic impacts. Some of the invasive fish have been banned by the government, from being bred.

Why is it a threat

India boasts a rich and diverse range of freshwater fish species, due to its varied climatic zones, river systems, and unique landscapes. The country's freshwater fish diversity is not only significant in terms of species count but also in the ecological and economic value they hold.

India is home to over 900 species of freshwater fishes, many of which are endemic to the subcontinent, meaning they are found nowhere else in the world.

Invasive fish, with established reproductive populations in Rivers, threaten the existence of native species, which are already under the risk of extinction, due to various human activities. (create an animated video here to visually show population explosion).

Riverside

Riverside

Why this pet food

We aim to provide wholesome treats and supplements to take care of your pets’ nutritional requirements, with the additional benefits of addressing joint and skin health. We provide sustainable fish based pet food, through the use of overpopulated invasive freshwater fishes as a source of fish protein in pet food. It also provides an alternative source to wild caught/ farmed marine fish, with its high nutritional value and omega 3 fatty acids. Every purchase you make contributes towards river research and conservation projects.

Who we are

We are a bunch of people who care for the planet and would like to make a difference.

Neeti Mahesh
Neeti Mahesh
Founder
Sayan Deb Sinha
Sayan Deb Sinha
Product & Growth Partner